ID319 Advanced Interior Design, Daniele Bedini, Fall 2017 | SACI College of Art & Design Florence

ID319 Advanced Interior Design, Daniele Bedini, Fall 2017

An increasing number of young start-up companies, new businesses, unusual commercial spaces, advanced 'art sites’ and temporary exhibition spaces are in need of a new design approach that includes easy-to-install furniture and interiors.

Designers are needed for historical buildings as well, which have interiors that cannot be modified and thus call for self-supporting structures for exhibitions and commerce. What is needed is a pop-up interior!

What is a Pop-Up Branded Interior?

A Pop-up Branded Interior is a unique opportunity to look at design from a multidisciplinary point of view. Students in this course will learn the meaning of 'Total Design.'

Far from thinking that a Pop-up space can be boring, without personality and too-simple to be called ‘designed,’ students are asked to design a unique space that is able to communicate a branded identity.

This new inspirational field of design creativity is extreme! Students will be challenged to develop a new design experience that takes into account different environmental conditions (urban/historic/etc.), size limitations, the necessity of simple/self assembling systems that can be manufactured. They will also learn to take into consideration psychological and sociological aspects.

Students learn how to minimize the weight, volume and energy consumption of all functional elements and how to improve the aesthetics related to the needs of the brand.

Students will research existing designs, the profile of clients and their wish-lists; they will work on concepts and strategy; they will design using CAD and Photoshop; they will also work on model-making and the best rendering techniques.

During the term, students will be in contact with Italian interior/product designers and will visit ad-hoc shops and museums for inspiration and the examples provided by professionals in the field.

All these aspects will give students the ability to apply new ideas, technologies, life-styles, and advanced materials to commercial/public interiors and products, making them more original and advanced.

In phase 1, students will receive all the information needed to start with their project. Information will be about the subject as well as practical examples of already-existing similar interiors. A deep analysis of state-of-the-art shop interiors that are similar, as well as that of the Ferragamo brand, with particular reference to its "innovative DNA" is requested of the students. Further information will be provided by guest lecturers.

In phase 2, students will elaborate the acquired information and extract data useful for strategy/identity definition. They will then translate all into an innovative and unique space!

In phase 3, students will represent their concepts and projects through the most appropriate and advanced rendering techniques, as well as building x-scale-size models/prototypes of their concepts to install in the final exhibition.

Learning Objectives

  • Innovate through observation and research in advanced commercial and exhibition environments.
  • Learn to work in an interdisciplinary and international environment.
  • Develop skills in drawing, model-making, CAD and prototyping.
  • Learn model-making and prototyping for concept testing and evaluation.
  • Produce and communicate a broad range of concepts.
  • Learn about materials, factories and manufacturing.
  • Develop design process skills.
  • Understand products that relate to the human form and basic ergonomic factors.
  • Understand commercial/industrial spin-off of bespoke/unique design.


Week 1

Monday, September 4
Lecture: Introduction and presentation of the course (Interior Design and its multidisciplinary aspects, work of some international firms).
Students choose one subject: Contemporary or Historic
Introduction to 1st assignment:
A: Sites survey in metric system.
B: Research and client profile for a pop-up shop or a pop-up art gallery (based on Ferragamo's exhibition).
Start work in class.

Proceed with drawing assignment + research on the history of Ferragamo.

Wednesday, September 6
Lecture: Brief history of Italian Interior Design + Pop-up Branded Interiors projects (lectures from the 70’s to present).
Continue survey, start dimensions + CAD drawing floor plans 1:50/1:20.
Work on client profile, start-up commercial/galleries site  - research.
Continue work in class.

Proceed with assignment.
Essay: Italian design from Renaissance to contemporary furniture with particular attention to the 70’s.
Develop your presentation abilities from the start of the course, using Power Point.

Week 2

Monday, September 11
Lecture: Defining your style and composing a Concept Board (colors, textures and mood).
Continue work in class/ compose Strategy & Concept Board.

Essay: Styles & color theory in interior design and its effect on your project.

Wednesday, September 13
Field trip. 
Visit to commercial/exhibition spaces in the city center (Ferragamo, etc.) and analyzing together and extracting its innovative aspects. 
Proceed with work in class/Sketching interiors 1:20 to specify Strategy and Identity.

Proceed with assignment.
Design survey - analyzing 2 different innovative commercial/exhibition spaces: e.g. Boxpark (London) + historic/vintage sites (Ferragamo shop and museum).

Week 3

Monday, September 18
Preparing assignment for presentation/ INTERIM REVIEW 01.
Starting 2 sections.

Proceed with project: CAD drawings (sections and plans) of a 1st layout + elaboration in Photoshop.

Wednesday, September 20
INTERIM REVIEW 01: Presentations of 1st project, class discussion and critique.

Proceed with project.

Week 4

Monday, September 25
Lecture: Introduction to lighting design and advanced materials (also w.r.t. shops & galleries).
Work in class: Planning the space.

Continue planning the space.

Wednesday, September 27
Tutorials/work in class with tutor.

Proceed with project w.r.t. a basic lighting project. 

Week 5

Monday, October 2
Guest Lecturer: Franco Nibaldi, Research Director iGuzzini.
Illuminazione – Tech Lighting for Shops, Art Galleries & Museums.
Continue work in class.

Continue work on project.

Wednesday, October 4
Museum and shops to Florence: t.b.d.
Continue work in class.

Essay: Form follows function or function follows form, write your personal view on the subject w.r.t. commercial/exhibition spaces.

Week 6

Monday, October 9
Lecture: Advanced commercial Aspects and Input to Design (w.r.t Ferragamo).
Continue work in class.

Continue work on project + Total Design Research

Wednesday, October 11
Tutorials: Last review of first part of the project with particular reference to: Advanced Design Proposals w.r.t. advanced, interdisciplinary commerical aspects.

Continue work on project: interior + furniture design sourcing and sketches.

Week 7

Monday, October 16
Visit to Gucci Museum.

Drawing perspectives/isometrics by hand or CAD (3D) and elaborate with Photoshop. Finish and print projects.

Wednesday, October 18
INTERIM REVIEW 02: Presentations and class critiques.
Midterm evaluations, group and personal.

Week 8

Monday, October 23
Work in class on developing layout of 2-3 possibilities and furniture selection. Color & materials.

Continue work on project.

Wednesday, October 25
Work in class on developing layout of 2-3 possibilities and furniture selection. Color & materials.

Continue work on project


Week 9

MIDTERM BREAK (October 28 - November 5)


Week 10

Monday, November 6
Lecture: Form bespoke interiors/furniture to industrial production (w.r.t.shops & galleries furniture collections).
Continue work in class/fixture selection, legend and distribution.

Start with lighting project + model.

Wednesday, November 8
Present homework (CAD + portfolio).
Floor plan 1:20 and furniture selection in layout with 2 section 1:20 for each possibility and 3D sketches.
Draft review of project. Class critique and discussion.

Week 11

Monday, November 13
INTERIM REVIEW 03: Design Development.

Wednesday, November 15
Start work on presentation of final project - CAD, Photoshop and graphic programs.
Continue work on model.

Continue work on project.

Week 12

Monday, November 20
Field Trip

Visit to a design company (Zazzeri).
Continue work on project.

Wednesday, November 22
Continue work in class on presentation of final project and model, also w.r.t. a Virtual Reality Simulation.

Finish all drawings and models.

Week 13

Monday, November 27
Lecture: Sample & Finishings/Sample Board.
Work in class: Sample board composition (and presentation in Power Point)..

Wednesday, November 29
Selection of drawings.
Last review of final project, class critique and discussion.

Week 14

Monday, December 4
Finish final projects and models with all the details (details have to explain how to realize and construct all the parts of the shop)..

Proceed with final assignment

Wednesday, December 6
Research on "industrialization of products."
Proceed with project.      

Week 15

Monday, December 11
Printing presentations for SACI student exhibition. Finish all models.

Wednesday, December 13
FINAL PRESENTATION of Pop-up Commercial/Exhibition spaces.
Group review with guest critique (guest critique - to be announced).

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