Founder of ICASTIC, a communication agency specializing in brand identity and strategic design, Camilla Torna has worked with renowned Italian museums to co-developed SACI MX, a design collaboration focusing on museum branding and wayfinding.
Camilla Torna is the Director of the MFA in Communication Design program at SACI. She studied and worked for several years in New York City as a graphic designer, after which she returned to Florence and worked in a design and illustration studio with two illustrators, whose principal clients were publishers of children's books. From 1998 to 2002, she lived in Vienna, where she was exposed to infographics design and worked as a design consultant in the field of education and training. Her strong interest in the visualization of ideas and related visual narratives led her to start her company ICASTIC and complete extensive research on the concept of visualizing time. Camilla has involved SACI students in design projects dealing with cultural roots and community issues, including projects for the San Lorenzo district of Florence and Florentine primary schools.
Camilla Torna has a Laurea in Art History, University of Florence. Her thesis paper was on "Push Pin Studios."
As regards teaching, we can imagine anything between two extreme approaches: we communicate something specific, meaning that we want to make a point, or we keep the message open-ended so that students find their own point. In designing professional visual communications, designers are confronted with the same spectrum of possibilities: they embark from day one on a very compelling research process that focuses on human thinking.
I always think of visual design as a whole: a signage system for the mind.
Therefore I feel very excited to live in a moment in history when:
- Design is affirming itself as a committed practice and not a neutral, value-free process. Communication designers are more often involved at the beginning of a thinking process to contribute positively to a project, than called at the very end to put some make-up on a bad idea.
- Due to technology, reading habits are shifting and we experience in our daily life a completely new approach and exposure to information.
Awareness of all this through our class assignments leads to development of a professional designers capable of a full-ranging approach. Critical thinking is developed by encouraging open discussion in class as an invaluable source for thought and inspiration.