ARTD(VD)495 Visual Design, Camilla Torna & Michael Reali, Summer 2018

Note: The Visual Design class will be co-taught by Camilla Torna (July 2 - 13) and Michael Reali (July 16 - 27)

Students will choose one of three different topics on which to focus, starting with visits to museums or field trips around town. They are required to visualize one of the three contemporary issues in connection with history and data, using four different media: a slideshow, an infographic map, a narrative booklet and a web page. Some data will be provided, whereas more info should emerge from individual research. 

A) MASS TOURISM: ORSANMICHELE, SAN LORENZO, CAPPELLE MEDICEE
A project to understand the city of Florence better.
Students will observe and report on the effect of mass tourism on main city locations. Florence has 400,000 inhabitants and almost 16 million tourists per year, but locations and museums experience very different flows of visitors.

B) ENVIRONMENT: THE FLORENCE EXPERIMENT
Even Florence hosts contemporary art!
The Renaissance Palazzo Strozzi offers main exhibitions and installations. The current Florence Experiment triggers a reflection upon the relationship between human beings and plants. The project aims to forge a new awareness of the way in which mankind sees, senses and interacts with plant life.

C) CHILDHOOD : MUSEO DEGLI INNOCENTI
An opportunity for reflecting upon the state of childhood today. Since the first infant was left in 1445, the Istituto degli Innocenti was a charity institution responsible for the care of abandoned children. Babies were received, wet nursed, and weaned. This extraordinary institution, still takes care of children and families after 600 years.

Students will work on 4 projects:
1. PECHA KUCHA presentation
2. INFOGRAPHIC POSTER
3. VISUAL NARRATIVE BOOKLET
4. INTERACTIVE WEBPAGE

WEEK 1 // INTRO + FIELD TRIPS CAMILLA TORNA
Mon July 2
1:00 – 2:30 pm // Course objectives + overview
Field Trips

3:00 – 3:45 pm A. Hidden spots: Musei del Bargello, Orsanmichele
4:15 – 5:30 pm A. Popular spots: San Lorenzo - Market, Church and Cappelle Medicee
6:00 – 8:00 pm Lecture: Basics of Visual Design

Wed July 4
Field Trips
1:00 – 3:00 pm // B. Palazzo Strozzi, the Florence Experiment
3:30 – 5:00 pm // C. Museo degli Innocenti
5:30 – 8:00 pm //work in class

Fri July 6
1:00 – 4:30 pm // work in class / information organization
5:30 – 7:00 pm // DUE + CRIT: Introduce your project in PechaKucha format

WEEK 2 // INFOGRAPHICS POSTER CAMILLA TORNA
Mon July 9
1:00 – 3:30 pm //
Lecture: Information design and flow, LATCH, mapping
4:00 – 5:30 pm // Work in class
6:00 – 8:00 pm // Introduction to Illustrator and icons design

Wed July 11
1:00 – 3:30 pm // Work in class CRITS on first sketches
4:00 – 5:30 pm // Work in class
6:00 – 8:00 pm // InDesign basics

Fri July 13
1:00 – 3:00 pm // Work in class poster layout
3:30 – 5:00 pm // Work in class poster layout
5:30 – 7:00 pm // DUE + CRIT: Infographic poster Crits

WEEK 3 // VISUAL NARRATIVE BOOKLET MICHAEL REALI
Mon July 16
1:00 – 3:30 pm // Lecture: introduction to InDesign digital publishing
4:00 – 5:30 pm // Lecture: Storyboarding by Elena Lombardi (TBC)
6:00 – 8:00 pm // Work in class

Wed July 18
1:00 – 3:30 pm // CRITS on storyboards
4:00 – 5:30 pm // Work in class introduction to grids and layout
6:00 – 8:00 pm // Work in class master pages and layout

Fri July 20
1:00 – 3:00 pm // Work in class moodboards
3:30 – 5:00 pm // Work in class
5:30 – 7:00 pm // DUE + CRIT: Visual narrative booklet > Print

WEEK 4 // INTERACTIVE NARRATIVE ON WEB PAGE MICHAEL REALI
Mon July 23
1:00 – 3:30 pm //
Lecture: Introduction to web design
4:00 – 5:30 pm // Work in class information architecture & wire framing
6:00 – 8:00 pm // Work in class wireframe/storyboard

Wed July 25
1:00 – 3:30 pm // CRITS on wireframe/storyboard
4:00 – 5:30 pm // Work in class introduction to Adobe XD
6:00 – 8:00 pm // Work in class mockup (desktop/mobile)

Fri July 27
1:00 – 3:00 pm // work in class interaction prototyping
3:30 – 5:00 pm // CRIT web page
5:30 – 7:00 pm // DUE + FINAL CRIT 4 projects

Attendance

Attendance is mandatory, absence will impact final grade. For every two unexcused absences, your grade will be lowered by 1/3 of a letter. Two late arrivals to class are considered the equivalent of one unexcused absence. Students who do not stay for the duration of a class session should be marked absent. Students who miss more than 20% of a course owing to unexcused absences cannot be given a passing grade for the course.

Grading

Grades are based on attendance, proficiency, effort, and improvement.

Graduate Students
​Students in MFA, MA, and Post-Bac programs are expected to complete additional assignments and to produce work at a level appropriate for students in a graduate program. They are graded accordingly and, if they successfully complete all course requirements for graduate students, receive graduate-level credit for the course.

General Safety & Emergency Instructions

Click here for a pdf of SACI's General Safety & Emergency Instructions.

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