ARTC(M)300 Digital Multimedia, Dejan Atanackovic, Spring 2020 | SACI College of Art & Design Florence

ARTC(M)300 Digital Multimedia, Dejan Atanackovic, Spring 2020

Course Description

The course investigates possibilities for interaction with the city (Florence) by employing strategies and tools associated with a contemporary multimedia art project. Theoretical issues related to multimedia practices are approached, including brief historical overviews of themes such as city, and memory. The role of the artist is underlined as someone who observes, identifies, and pinpoints the sometimes not so apparent relationships between the individual and the society.

Particular attention is given to examples of the art of installation as a way of incorporating both technology and space (physical and cultural) into artists' work. Students are asked to live in the city, observe and interact with it, use all methods and forms of communication in order to investigate it and understand it. While learning about many artists and the themes they approach in their work, students are introduced to narrative forms that develop from the use of digital photography, video and sound. Students are encouraged to use all of these means both to capture and document reality, as well as to develop art projects based on personal sensibility and poetics.

The main software applications used in class are Adobe programs: Premiere, Photoshop and Audition. Other applications may be used according to needs. Things you must bring to class: photo camera, notebook, city map, (laptop - optional). Available for use: video camera, sound recorder, computers, video projectors. Readings are both assigned and recommended.

The final grading will include not only the sum of evaluations of the final results of each assignment but will also take into consideration the student's process of working, curiosity, imagination, experimentation, initiative.


Grading is based on attendance, effort, improvement, and demonstration of knowledge gained through the course.

Graduate Students
​Students in MFA, MA, and Post-Bac programs are expected to produce work at a level appropriate for students in a graduate program. They are required to additionally complete an in-depth study on one of the assigned topics by writing a short paper and by making a visual slideshow presentation in class. If they successfully complete all course requirements for graduate students, they will receive graduate-level credit for the course.

Main Readings

In compliance with the Higher Education Opportunity Act Textbook Provision, SACI provides, when possible, the International Standard Book Number (ISBN) and retail price of required and recommended reading. Note: It is not necessary to purchase the books below. The texts are either provided by the instructor, available for loan, or can be consulted in the SACI Worthington Library.

Gaston Bachellard, The Poetics of Space (excerpts), Beacon Press, 1994
ISBN: 9780807064733 (Retail price: $16)

Sigmund Freud, The Uncanny (excerpt), Penquin Classics, 2003
ISBN: 9780142437476 (Retail price: $16)

Yve-Alain Bois, "Character Study: Sophie Calle," ArtForum, April 2000, p. 126.

Gloria Moure, Christian Boltanski: Advent and Other Times, Xunta de Galicia, 1996.
ISBN: 9788434308190 (Retail price: To Be Determined)

Marcel Proust, In Search of Lost Time (excerpt), Modern Library, 2003.
ISBN: 9780812969641 (Retail price: $100)

Michael Archer, "Towards Installation", preface in Installation Art by Oliveria, Oxley, and Petry, Thames and Hudson, 1994.
ISBN: 9781560987048 (Retail price: To Be Determined)


Week 1


January 13

Introduction. Examples of works from previous students. Tasks of the class.

Fragments of time, fragments of space: examples of photo collage works (80s collage pieces by David Hockney).

January 15

Fragmented city.

About Florence: Observing the map and the satellite image. City changing form. Names and their relation to places. Florence as a capital of Italy. Poggi plan and the rhetorical city. Foreigners.

Assignment: Where the city ends. Photographic work and text.

Due: First results – September 17

Final results – September 24

Week 2


January 20

An excerpt from “Smoke” by Wayne Wang & Paul Auster.

Works by Sophie Calle. A narrative that connects a city with personal life, rituals and memories. Obsession in Alfred Hitchcock’s “Vertigo.”

Readings: Yve-Alain Bois, Character study, ArtForum.

Presenting the first results of the assignment.

January 22

Christian Boltanski. On memory.

Involuntary portraits, dispersed portraits. Small memory vs. great memory. Walls and memorial plates in Florence. 1966 Flood and mud angels. 5 constitutive elements of Boltanski’s installations. About silence.

Archives. Photographs by Candida Hoffer.

Readings: Gloria Moure, Interview with Christian Boltanski, in Advent and Other Times.

Week 3


January 27

Presentation of the assignment results: Where the city ends.

January 29

Cornelia Parker: Transitional object (PsychoBarn).

Memory as a theme in film:

“All the memories of the world” – a film by Alain Resnais

“Ulysses Gaze” – a film by Theo Angelopulos (excerpt)

Laurie Anderson: Stories from the Nerve Bible (audio pieces)

Bill Viola , an interview and a selection of works.

The use of a video camera as a tool for observation.

Assignment: Change. Observe and document a passage of time / space in which a “change” occurs.

Due: first results: - October 1

Final results: October 8

Week 4


February 3

Presentation of the first results of the assignment Change.

Public context.

Urban planet. Quality of life. Social statement: Wodicszko, Rakowitz, art as a parasite; Liu Bolin; Political statement: Jenny Holzer, Barbara Kruger - art as a virus.

Art and advertisement, works by Oliviero Toscani for Benetton, 1990s.

Another Gaze project.

February 5

Installation Art. A historical overview. Accumulation and transformation principles: economy of constitutive elements / politics of space.

Works by Christo, Long, Wodiczko, Gormley, Boltanski, Haacke, Woods, Jaar, Mobile Academy, Fischli & Weiss, Viola...

Reading: Michael Archer, Towards Installation, in Installation Art.

Week 5


February 10

Presentation of the final results of the assignment Change.

Janet Cardif: audio walks project.

Related readings.

Assignment: A narrative walk

First results due: October 15

Final results due: October 22

February 12

Introduction to the theme Wunderkammer – The cabinet of curiosities.

Works by Mark Dion

Related readings.

Week 6


February 17

First results of the audio assignment – A narrative walk.

February 19

Work on assignment.

Week 7


February 24

Final result of the audio assignment, narrative walk.

February 26

Midterm presentation of all completed works.

Formulating the final project. Schedule for the final project:

Present a proposal with sketches, images and a description of intentions. Describe your process and research.

Final project proposals - to be presented after the midterm break.

Make a daily plan for your work on the project in and out of class.

Weeks 8

MIDTERM BREAK (February 29 - March 8)

Week 9 - 10

Presentation of the final project proposals.

Visit to the gallery OnArt. Characteristics of the gallery space.

Overview of the work and talks so far.


Reviewing the project proposals and work in progress.

Week 11 - 13

Consultations and work in class.

Week 14 - 15

Final exhibition at the gallery OnArt. Gallery opening and guidance through the works. Documentation.

Retouching and submitting final works and documentation relevant to all completed assignments.

This program may be subject to voluntary or involuntary change. Possible addition of lectures by Keri Rosebraugh, artist, and Francesca Bigoni, anthropologist.

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