A designer, creative director, photographer, and video-maker, Michael Loos has worked with clients such as Canali, Salvatore Ferragamo, L’Oréal, Marie Claire magazine (Italy), Elle magazine (Italy), and Cosmopolitan magazine (Italy).
Michael Loos teaches communication design at SACI. In 1985, he began his professional career in New York City in 1985 as a graphic designer for the internationally recognized design firm Chermayeff & Geismar Associates. He moved to Florence in 1989, where he worked as an independent graphic designer and taught graphic design and a survey course on Italian design at SACI for four years. He opened his own studio in design communications in Milan in 1997, where he currently oversees brand identity projects for Italian companies in areas of furniture and lighting design. Michael has worked in the editorial field as art director for Marie Claire Italia and Elle Italia magazines, has exhibited his photography in Italy and in the US. He is the founder, creative director, and video-maker for the Italian wine and culture project 20 Mondi.
Michael Loos has a BS in Design, University of Cincinnati.
Knowing the right questions to ask in order to clearly identify the problem is the key to developing effective solutions for design communications. It requires one to see beyond the clutter and clamor in order to find the solution which often is already inherent in the problem. I encourage my students to get their ideas down, visualize them, work through them, test them, and revise them with the objective of creating solutions that are memorable, efficient, compelling and beautiful.